Employers still have some way to go in terms of communication - Findings of a CROP-CRHA survey

Employers still have some way to go in terms of communicating with their employees. These are the findings of a CROP survey conducted on behalf of the Ordre des conseillers en ressources humaines agréés and released today to mark the opening of the Ordre’s annual conference, entitled La communication au cœur des RH.

According to the survey, close to 25% of employees aren’t aware of their organization’s objectives (business, annual, mission, etc.). This percentage rises to 40% among less educated workers and 39% among lower-income households.

The same holds true for the personal objectives they’re expected to meet. Almost one-third (32%) of respondents report that they weren’t informed about their personal objectives within the organization in the past year or even that there weren’t any. However, 74% of more educated workers, who often hold more senior positions, said they were familiar with the personal goals their employer had set for them.

Lastly, it was noted that employees who are familiar with their organization’s objectives tend to be more motivated to give their very best than those who aren’t aware of them (92% vs. 83%). A similar trend was observed among respondents who knew their personal objectives – they’re more inclined to consider themselves motivated than those who haven’t been informed or who work in an organization where personal objectives haven’t been set (95% vs. 81%).

“As these findings show, there is a direct link between employees’ motivation and employers’ communicating their expectations. Unfortunately, objectives are too often only shared with senior management or in large corporations. Yet communicating objectives has a direct impact on motivation and productivity, no mater what the size of the organization,” concluded Florent Francoeur, Ordre President and CEO.

The findings of the CROP-CRHA survey are available by clicking here. (in French only)